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Lax All Stars: Fireside Chat With Bill Brandt
March 4, 2010

Today’s Fireside Chat is a little different. We’re not talking to a player or coach, but an entrepreneur who is trying to create tools for coaches to make players better. His name is Bill Brandt and he’s the co-founder of MaxXcel Sports. MaxXcel has created a product specifically for lacrosse called the FP360, which helps improve forearm and grip strength.


Bill, who’s spent the past 11 years coaching youth lacrosse, founded MaxXcel with former Widener lacrosse standout Jeff Siipola. The two played lacrosse together in high school, and when this idea came along they thought it’d be a great opportunity to go into business together.


I sat down with Bill to talk about his FP360 product, how it works and why it’s beneficial, and what their plans are moving forward.


LAS: Every startup has a good story. How was the idea for MaxXcel born? Did you already have a product built?


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News List

Coverage for FP360 launch on

The folks at did a great write up on our launch of the FP360 at the 2010 US Lacrosse National Convention this coming wee...

January 14, 2010

Widener Magazine on MaxXcel Co-Founder Siipola

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January 13, 2010

MaxXcel Sports at the 2010 US Lacrosse Convention

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